I Love Juicy is an amazingly fruity shampoo for getting your hair really clean. It is genuinely juicy, too, with our vitamin and mineral-packed fruit mixture as a base, loads of cleansing organic papaya and kiwi with citrus oils for shine, toning and fruity fragrance. Washing with a fruit and seaweed mix removes grease and softens the hair. Don't be dirty, be fabulously fruity.